ACC Annual Review
About: American Campus Communities is one of the nation's largest developers, owners and managers of high-quality student housing communities. Since 1996, they have developed more than $2 billion in properties and have acquired upwards of $2 billion in student housing assets. They have also become a national leader in third-party development and management of on-campus student housing.
Challenge: American Campus Communities needed a unique and interesting way to publish their 2009 Annual Review. In addition, they needed to find an environmentally-friendly means to distribute their year-end report. With a lot of data to support their positive year-end results, they needed something that would hold viewers attention.
Solution: SiteGoals co-conceived, developed and animated an interactive interface to showcase American Campus Communities 2009 Annual Review. Castleview Productions worked as a creative and video partner. Working from the perspective of a college student, our team created custom flash interface animation, including a "virtual hand" to play videos, assist in the presentation by taking notes and turning pages in a notebook, and even strum its fingers on the desk in between segments.