LGExecutive, Powered by LifeSize Commercial
About: The LGExecutive, powered by LifeSize, is a point-to-point solution that works with existing video conferencing systems. It combines a LifeSize video endpoint, camera, and microphone with a sleek LG 24" display - designed to replace a PC monitor, be added to an office desk or used in a small workspace. The LGExecutive, like All LifeSize end points, delivers superior HD quality at low a bandwidth.
Challenge: To create an animation to showcase how the LGExecutive combines the benefits of multiple video conferencing units into one streamlined, powerful piece of equipment. LifeSize wanted a unique and engaging video that would work well without voice over so it wouldn't have to be changed as the piece is used throughout the world.
Solution: SiteGoals conceived, storyboarded and animated (including motion graphics, special effects and sound design) a fully 3D commercial for the product launch. The animation, dubbed "Arrival", takes place in an executive's office late at night, as LifeSize video conferencing products are abducted into an LG monitor and transform into a sleek and streamlined, all-in-one LGExecutive.