About: Founded in 1956 as the Austin Ballet Society, Ballet Austin has since grown into a professional company with extensive roots and boundless aspiration. With a rich history spanning five decades, acclaimed productions, and one of the nation's largest classical ballet academies, the organization is poised for an even greater future.
Challenge: Ballet Austin was approaching their 50 year anniversary and wanted a web site that effectively represented the creative and artistic aspect of their business while also being scalable and well structured. The existing website was very basic and uninspired lacking in any notable branding.
Solution: SiteGoals, working closely with Ballet Austin, established a flexible unique web structure that allowed the website to be updated annually with fresh photography and a seasonal color palette. The design has garnered the attention and accolades of numerous dance troupes and ballets around the world.