CASE STUDY
Academic Superstore
About: Launched in 1998 in Austin, Texas, Academic Superstore has consistently been the fastest-growing, education-focused retailer in North America. Academic Superstore is committed exclusively to academic customers, offering thousands of top hardware and full-version software titles at great discounts.
Challenge: Academic Superstore has a robust internally designed website that needed some design and usability updates, specifically for their ecommerce web site design of the Leapfrog Learning Systems section. SiteGoals was asked to design an easy-to-use yet scalable interface that could organize the Leapfrog brand of products and still be extensible out to other product lines within the website. An additional challenge was designing elements that would work well with the existing user interface but also made subtle improvements to the overall look and feel.
Solution: Together with the development team at Academic Superstore, SiteGoals created a scalable, branded, ecommerce web design focused section of the website that would allow users to navigate through the entire line of LeapFrog products by browsing or searching returning results based upon Age, Intended Use, or Subject. The results were a fresh set of category and product pages that are being staged by the Academic Superstore development team to ensure that it matches usability and interface goals throughout the website.